Plaid Friday celebrates the diversity and creativity of local and independent businesses. It’s a fun alternative to the consumer frenzy of ‘Black Friday’. We are encouraging you to wear plaid while shopping local to celebrate!

Want to win a $500 Downtown Rochester Shopping Spree?
Shopper Contest Instructions

1. SHOP: Make any purchase at a Downtown Rochester Business from November 29 – 30 and save your receipt.
2. TEXT: SHOPSMALL to 866-603-4005 and receive a confirmation text.
3. WIN: Text a picture of your receipt from a purchase made at a Downtown Rochester Business from November 29 – 30.

The winner will be contacted on Wednesday, December 4.