Plaid Friday
November 28th, 2025

Plaid Friday celebrates the diversity and creativity of local and independent businesses. It’s a fun alternative to the consumer frenzy of ‘Black Friday’. We are encouraging you to wear plaid while shopping local to celebrate!

Want to win a $1,000 Downtown Rochester Shopping Spree?
Shopper Contest Instructions
SHOP: Make any purchase at a Downtown Rochester Business from November 28 – 29 and save your receipt.
TEXT: SHOPSMALL to 866-603-4005 and receive a confirmation text.
WIN: Text a picture of your receipt from a purchase made at a Downtown Rochester Business from Nov. 28 – 29.
The winner will be contacted on Wednesday, December 3.